Transform your business and drive growth with our consultancy service using Simple Framework.
KPI BASED MANAGEMENT
& EBITDA IMPROVEMENT
Understand cost-and revenue-driven measures, set and manage KPI’s, determine EBITDA performance improvement areas. Develop ideal KPI Improvement Plan along with short-term Quickwin Action Plan.
CUSTOMER INSIGHT &
Understand customers by turning data to insight and insight to value by applying customer data analytics, Net Promoter Score (NPS), identifying critical NPS drivers, Voice Of Customer analysis
CUSTOMER LIFETIME VALUE & JOURNEY ANALYTICS
Define and calculate current and potential customer value (CLTV) for each customer by revenue, cost, tenure, vintage and lifetime value analysis. Understand current customer journeys, critical pain points and ideal personalized journeys for each customer segment based on behavior and customer journey pattern analysis.
SEGMENT BASED MANAGEMENT
Develop value based segmentation based on CLTV. Determine service level differentiation, revenue, retention and NPS targets for each value segment. Develop behavioral segmentation of existing customers by effective profiling based on product interest and behavioral analysis. Utilize behavior segments to build customization, personalization, recommendation and product improvement & discovery plans. Identify potential market personas and segments for new customer acquisition. Understand interests, behavior and lifestyle of each potential segment to develop effective positioning and targeting schemes for acquisition.
Develop relevant and differentiating value propositions for each segment. Design and improve product portfolio and effective product marketing and content marketing to address specific segment needs. Optimize packaging & pricing to drive profitability and growth.
STRATEGY, VALUE PROPOSITION & GROWTH ROADMAP
ACQUISITION, UPSELL, CROSS-SELL AND CONVERSION OPTIMIZATION
Build & implement holistic sales & marketing roadmaps for acquisition, revenue and retention management to maximize customer lifetime value. Maximize sales conversion on digital sales funnels by analyzing paths and abondon behavior. Enhance monetization via personalization, offer management and dynamic pricing.
Reengineer all key customer engagement schemes from behavior-based incentive program to omni-channel customer experience management to increase NPS and improve customer experience. Develop and optimize rule-based customer journeys based on pattern analysis (customer on-boarding journey, customer usage activation, churn prevention and win-back etc.)
CUSTOMER EXPERIENCE MANAGEMENT
ANALYTICAL MARKETING & CUSTOMER INTERACTION MANAGEMENT
Design & implement fluid, connected, relevant, and engaging campaign programs with high RoI. Orchestrate batch, multi-channel, multi-wave, event-triggered and real time campaign flows. Manage customer interactions seamlessly across all channels. Utilize mobile & social media effectively in conversational marketing and campaign execution. Develop, pilot and launch proactive and predictive target group selection models to increase campaign success rates. Implement machine learning & rule based real time Next Best Offer and Next Best Action systems to execute the right action to each customer at the right time.
Identify the gaps and implement the best solutions to drive digital strategy for continious innovation and competitive advantage. Define and develop digital capabilities to transform the business end-to-end to ensure improvement in performance and creating value for your customers.
ORGANIZATIONAL TRANSFORMATION & PROCESS OPTIMIZATION
Optimize the way people, processes, and technology work together. Take a methodical approach to assessing and analyzing problems, designing new organizational architectures and streamlined workflows and processes, enabling significant improvements in quality, customer service, time management, operational cost efficiencies, and other measurable impacts—on time and on budget. Implement change management methodologies for recommendations and design strategies to ensure buy-in from the people who will drive adoption of the new environment. Revisit incentive program to allign with top level KPI and tranformation.